Augmented reality (AR) – an opportunity for the furniture industry

In order to be able to view furniture in your own 4-walls before ordering, the furniture industry increasingly relies on Augmented Reality. Customers can thus inspire their imagination and make better purchasing decisions.

Brita Piovesan, 20.03.2018

Roomle Augmented Reality
Roomle Augmented Reality

The furniture industry is increasingly relying on augmented reality to enable customers to view furniture in their own homes before ordering. This stimulates the customer's imagination and helps them make better purchasing decisions. The key challenge for the furniture industry lies in helping customers work out whether and how the selected products fit into their homes. In addition, the challenges involved in ordering and returning a sofa are still greater than with a T-shirt. (Solutions can be found here). Using augmented reality, virtual furniture can easily be viewed in the correct size and in photorealistic quality from every perspective in your own home.

Virtual Fittings
In line with the motto "Try before you buy", AR brings virtual furniture into customers' homes in real time. This facilitates purchase decisions and, for the first time (in this segment) allows you to "test" new furniture in a relaxed and quiet setting. It doesn't matter whether you're searching from home while sitting on the sofa with your partner, whether you're out shopping and want to see if the armchair in the showroom matches your living room, or whether you're a retailer planning an apartment for your customers from your office: shorter decision cycles and less buyer's remorse through highly authentic product experiences mean faster sales, higher customer satisfaction and, as a result, improved customer loyalty.

Abracadabra: Moving furniture as if by magic
The start-up Roomle has been working intensively on augmented reality for the past few years. As a developer platform for augmented reality, Apple's ARKit turns the furniture buying process into an entirely new experience for customers. Use AR functionality to try out different styles, sizes and materials for more than 4,000 items of furniture in real time. Your new dream furniture can be made larger or smaller and placed wherever you like. Materials and colors are reproduced realistically and the furniture can be viewed from every perspective. This ensures that the new chair matches the rest of the living room – no magic required!

Virtual fittings
Virtual fittings