Roomle – the Business Case in VR/ AR Technology
Virtual Reality (VR) is already omnipresent. It really shines where operating in a real-world environment would be dangerous, unwieldy or expensive – like e.g. in aircraft cockpit simulations or complicated surgery. VR also offers exciting new prospects for marketing: Think walking through a hotel before booking your room, driving a car before buying or renting… – The technology platform for immersion into the new virtual reality sits in every smartphone user´s pocket, ready for use around the clock. But up to now, content has been sparse and mostly available in shop environments or during marketing drives. Making VR available everywhere and giving consumers the tools to interactively shape environments and products is the new, exciting promise of Roomle.