Rubens Knowledge Base

Pre-configurations allow you to create tailored entry points into your configurator experience – so users can start with a specific product variant like a predefined size, fabric, or layout. With Rubens Admin, setting up pre-configurations is simple and flexible.

This tutorial will show you how to manage them in your catalog, generate the correct embedding links, and take full advantage of your 3D configurator.

Pre-configurations are ready-made product setups that can be linked directly from your website and can also be displayed as starting points within the configurator itself. Instead of starting from a blank configuration, your customers can jump right into a specific variant – like a best-selling combination of size and material.

They’re especially useful for:

• Highlighting popular product versions
• Linking directly from product detail pages
• Connecting inspirational content with a specific variant
• Setting up product feeds with SKU-based links (e.g. for Google Shopping)

Each pre-configuration is managed in Rubens Admin and is assigned a unique external identifier, such as a product SKU or a custom string. This ID is then used in the embedding link, allowing you to control and display exactly the configuration you want.

Pre-configurations offer key benefits for both user experience and e-commerce performance:

• Users can immediately engage with a familiar or featured variant
• No need to start configuring from scratch
• Cleaner, more relevant landing pages
• Easier integration into feeds and product detail pages
• Better conversion from inspirational or promotional content

By preparing these variants in Rubens Admin, you create direct, personalized paths into your configurator.

• How to set up pre-configurations for your products in Rubens Admin
• Where and how to assign a unique external identifier
• How to generate specific embedding links for each variant
• Smart use cases: From “Configure this variant” buttons to feed integrations
• Best practices for improving the user journey with pre-configurations

In this video, we walk you through:

• How to define and structure your pre-configurations
• Setting external identifiers
• Get the embedding link for individual product variants

More about embedding: Tutorial about embedding links in Rubens Admin

Add a button for personalization to a pre-defined product variant. In this use case, the customer can decide wether to buy this exact shelf combination directly via 1 click or to personalize the product with our configurator solution. For the pre-defined variant a specific SKU exists. This product detail page and SKU could be used for shopping feeds like Google Shopping.

3 easy steps for implementing this use case:

• create a variant in Rubens Admin
• get the embedding link
• add the embedding link to the button on your product detail page

Show pre-defined product variants directly in the configurator UI. This use case allows customers to start configuring from a defined starting point instead of building from scratch. It provides guidance, saves time, and serves as inspiration by showcasing popular or recommended combinations. Pre-defined variants can reflect bestsellers or curated styles and help users better understand the product’s flexibility and options right from the start.

3 easy steps for implementing this use case:

• contact us for activating the variants feature in your configurator and setting up a tag structure for your pre-configurations
• create variants in Rubens Admin
• set the correct tags for showing them in the configurator UI

Inspire and convert with visual-driven configuration links. By connecting pre-defined product variants to inspirational content – like lifestyle imagery, lookbooks, or blog articles – you give customers a seamless path from inspiration to action. Each configuration link launches the configurator with a specific setup, allowing users to explore and personalize a design they’ve already connected with visually. This approach bridges storytelling with commerce and makes the journey from idea to purchase feel natural and engaging.

3 easy steps for implementing this use case:

• create a variant in Rubens Admin
• get the embedding link
• add the embedding link to the button on your product detail page

Log into Rubens Admin to set up your product pre-configurations and generate embedding links that give your users the perfect starting point.

Want us to help you define pre-configurations or set them up together? Should we activate variants in your configurator UI? We’re happy to assist and offer training for your team. Let’s create seamless, personalized experiences for your users.

Contact us at: service@roomle.com