Rubens Knowledge Base

Integrating your 3D experience with Google Analytics allows you to monitor user behavior while adhering to the highest data privacy standards. On the one hand, the Roomle Rubens Configurator uses Google Analytics to improve UX and performance based on the anonymized data we collect; on the other hand, it enables you to access usage insights during a configuration session while customers configure products on your website or webshop. We do not collect any private or personalized data, nor do we use data collected with Google Analytics for personalized marketing or spam, following industry best practices to ensure the absolute protection of user data.

In order to act GDPR compliant we strongly recommend to collect the users consent on your side before using the Rubens Configurator and its integrated Google Analytics tracking. The information of the consent must be passed to the integration snippet so that Roomle can activate or deactivate the tracking accordingly. Currently you have the option to ask the user for consent before loading the configurator – similar to how social media embeds work – or to utilize fine-grained control via our embedding documentation to toggle tracking based on your specific site logic.

English Version I. Tools and Applications: We provide a 3D configurator to our users to enable a better product experience, which is a service of Roomle GmbH, Peter-Behrens-Platz 2, 4020 Linz. Roomle only has access to the configuration data generated by users in a configuration session but has no access to any personal or other user data of the visitors to our website. Roomle uses Google Analytics, a web analysis service by Google Inc., 1600 Amphitheater Parkway, Mountain View, CA 94043, USA. That service uses so-called cookies. At Roomle’s request, Google uses this information to evaluate your use of the Roomle configurator, to compile reports on configuration activities and to provide other services to Roomle related to the use of the configurator. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data. The storage of the cookies required by Google Analytics can be prevented by setting your browser software accordingly; however, this may have the effect of preventing your use of all the features of the Rubens configurator to their full extent.

German Version I. Verwendete Tools und Applikationen: Für unsere Nutzer stellen wir einen 3D Konfigurator zur Verfügung, um ein noch besseres Produkterlebnis zu ermöglichen. Dabei handelt es sich um einen Service der Roomle GmbH, Peter-Behrens-Platz 2, 4020 Linz. Roomle hat ausschließlich Zugriff auf die von Nutzern in einer Session generierten Konfigurationsdaten, hat allerdings keinen Zugriff auf jegliche personenbezogenen oder andere Nutzerdaten der Besucher unserer Website. Roomle verwendet Google Analytics, einen Webanalysedienst der Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Dieser Dienst verwendet sog. Cookies. In Roomles Auftrag benutzt Google diese Informationen, um Ihre Nutzung des Roomle Konfigurators auszuwerten, um Reports über die Aktivitäten mit dem Konfigurator zusammenzustellen und um weitere mit der Konfiguratornutzung verbundene Dienstleistungen gegenüber Roomle zu erbringen. Die im Rahmen von Google Analytics von Ihrem Browser übermittelte IP-Adresse wird nicht mit anderen Daten von Google zusammengeführt. Die Speicherung der von Google Analytics benötigten Cookies kann durch eine entsprechende Einstellung Ihrer Browser-Software verhindert werden; allerdings kann dies dazu führen, dass Sie gegebenenfalls nicht sämtliche Funktionen des Rubens Konfigurators vollumfänglich nutzen können.

Data Processing Addendum: In addition to the privacy policy updates, it is mandatory to sign a Data Processing Addendum (Auftragsdatenverarbeitungs Vertrag) to remain fully compliant. Please reach out to your sales contact or our service team in case you have not signed this document yet, as it is a required step for the professional usage of our analytics services.

Disabling Analytics Tracking: We enable you to switch off Google Analytics tracking entirely within your individual integration version. You can deactivate it directly under your configurator settings in Rubens Admin. While no further GDPR-related action is needed on your side when tracking is disabled, please be aware that you will also dispense with any access to usage-based configuration data insights.