Rubens Knowledge Base

A successful configurator integration is more than just a technical embed; it is a strategic choice in how you guide your customers from inspiration to purchase. By aligning your user journey with your business goals, you can reduce configuration complexity, improve SEO, and significantly increase conversion rates.

Not every customer starts their journey with the same intent. A world-class implementation provides different "doors" into the 3D experience to accommodate different levels of design confidence:

The "Inspiration" Path (Ready-Made Fixed Products): Display popular setups as standard, fixed products in your shop. These serve as indexable landing pages for SEO, Google Shopping feeds, and Marketplace listings. Each page should feature a "Customize" button that launches the configurator with that specific model pre-loaded as a starting point.

The "Professional" Path (Direct Planning): For users who know exactly what they want, provide a direct link to a "Build Your Own" studio. This blank-canvas entry is perfect for power users, architects, or professional planners.

The "Visual" Path (3D & AR on the PDP): Even before a user decides to customize, showing an interactive 3D view or an "AR: View in Room" button directly on the Product Detail Page (PDP) builds immediate trust and product understanding.

One of the biggest friction points in configuration is the "fear of the blank page" or the frustration of getting "locked in" to a wrong choice.

Dynamic Foundation Switching: A hallmark of a high-end journey is the ability for users to change their minds at any time without restarting. If a user realizes that a different base configuration better suits their needs, they should be able to swap the entire product foundation directly within the UI while remaining in the interactive flow.

Smart Planning Shortcuts: Use the Variants feature to offer "shortcuts" to different structural foundations. This keeps the user within the creative flow and significantly speeds up the path to purchase.

Depending on your business model, the configuration journey can end in a direct transaction or a high-quality sales inquiry.

E-Commerce & Transactional Flow: For direct online sales, use an Intelligent BOM (Bill of Materials). While the user sees one "Custom Configuration" in their cart, the system transfers individual item numbers for every component in the background. Ensure Persistent Configuration (Re-Editing) is enabled, so users can re-open their saved design directly from the cart for last-minute changes.

Lead Generation & Request for Quote: In B2B or premium sectors, the journey often ends with a "Request for Quote." Instead of a checkout, the user sends their specific configuration directly to your sales team. This provides your experts with precise technical data and a complete parts list immediately, significantly shortening the sales cycle and increasing lead quality.

Your configurator should feel like a native, premium part of your brand, not an external tool.

Visual Excellence & Brand Storytelling: Utilizing a strategic mix of inspirational lifestyle photography, professional cutout images, high-fidelity renderings, and interactive 3D views provides the most compelling user experience. This combination allows customers to transition seamlessly between emotional "lifestyle" inspiration and detailed technical visualization, making your high-class design tangible across every digital touchpoint.

Brand-Aligned UI: Use customization possibilities within the Rubens standard UI to define fonts, button colors, and overlay texts that match your corporate identity. Tailoring these elements to your brand’s voice ensures a seamless visual transition between your webshop and the 3D environment, creating a unified and professional user experience.

Strategic Implementation Assistance: Crafting a high-converting digital experience requires a blend of intuitive user journey design and robust technical integration. Our professional services team is available to support you through every stage of your project — from initial consultation on customer flow and UI strategy to the technical setup of your Bill of Materials (BOM) and product logic. Whether you are defining complex variants or optimizing your integration for various entry points, we are here to ensure your 3D ecosystem is built for success.

Contact us at: service@roomle.com