Rubens Knowledge Base

Roomle Rubens is a web-native platform, meaning your customers don't need to download an app to view products in 3D or AR. To ensure a seamless experience, your 3D data must be optimized to balance visual detail with fast loading times.

If a 3D model takes more than 3 seconds to load, customer engagement drops significantly. While it is tempting to use the highest possible detail, mobile devices (especially older smartphones) have limited memory and processing power. Optimization is the process of removing "invisible" complexity to ensure the best possible performance.

Augmented Reality (AR) is the most demanding feature for a mobile device. It has to render a 3D object while simultaneously processing a live camera feed and tracking the room's geometry.

iOS (QuickLook): Apple has very strict memory limits. If a 3D file is too "heavy," the AR view will simply fail to open or will crash the browser.

• Android (Scene Viewer): Similarly, Google’s AR engine requires optimized assets to maintain a high frame rate, ensuring the product stays "pinned" to the floor without lagging.

To achieve the perfect balance, we focus on three main areas during the optimization process:

2. Efficient Textures: High resolution doesn't always mean high quality. A 4K texture is often overkill for a mobile screen. We use specialized compression and "Texture Atlasing" (combining multiple images into one) to reduce the number of files the browser has to download.

3. Reducing Graphic Tasks (Instruction Efficiency): Every separate material or part on a model is an "instruction" for the mobile processor. If a chair has 20 different screws that are all the same metal, we combine them into a single "task." Reducing these instructions makes the 3D rotation feel smooth and responsive rather than "stuttery" or laggy.

Investing in optimized data is a direct investment in your conversion rate:

Lower Bounce Rates: Faster loading keeps customers on your site.

Mobile Accessibility: Your catalog works for everyone, not just users with the latest expensive smartphones.

Better AR Stability: Customers can successfully place products in their rooms without technical "hiccups," leading to higher purchase confidence.

At Roomle, we believe that high-end 3D visualization is only successful if it is highly performant. A beautiful model is useless if it doesn't load. Our platform is engineered to deliver the fastest, most reliable 3D and AR experience on the market, ensuring your products are accessible to every customer, on every device.

We have built a proprietary, web-native engine designed specifically for the demands of modern e-commerce. Our focus is on removing technical friction so your customers can focus on your products.

• Web-Native Speed: Unlike many competitors, Rubens requires no apps, no plugins, and no heavy downloads. It runs directly in the browser using optimized code that prioritizes "time-to-interact."
• Automated Asset Tailoring: Our engine doesn't just "show" a file; it intelligently serves the correct data format based on the user's device. We automatically generate optimized versions for iOS (USDZ) and Android (GLB) to ensure the AR experience is perfectly stable.
• Cloud-Based Scalability: Our infrastructure is built to handle high-traffic environments. Whether you have ten users or ten thousand, our global content delivery network (CDN) ensures your 3D assets load instantly from the closest server location.
• Headless Flexibility: Because our engine is "headless," it doesn't carry the weight of a bulky interface. It is a lean, mean processing machine that integrates seamlessly into your website without slowing down your existing page load times.

Our Commitment to Performance: Choosing Rubens means choosing a solution that is "Future-Proof." We constantly update our engine to leverage the latest advancements in mobile hardware and web standards.

Whether you have questions about your 3D model quality, need help preparing your data, or want our experts to handle the optimization for you – our team is ready to assist.

Roomle provides specialized support, consulting, and 3D data optimization services designed to make your transition to 3D as smooth as possible. We take the technical complexity off your plate so you can focus on your business.

Reach out to our service team to discuss your project: service@roomle.com