Rubens Knowledge Base

The Rubens Configurator is an industry-leading logic engine designed for products that require more than just simple visualization. It manages complex dependencies, modular assembly, and parametric variations in real-time. By translating your product rules into a digital interface, Rubens enables customers to configure technically valid, orderable solutions across all sales channels.

Rubens serves as a central configurator for all sales channels, from web stores and point-of-sale systems to B2B sell-in tools. We focus on the user experience by ensuring optimum availability on all devices.

Omni-Channel Availability: Deploy your configurator in web stores, at the point of sale, or for B2B sales teams. The system is optimized for manufacturers, retailers, and end consumers alike.

Multi-Store & Retailer Connection: Seamlessly roll out the configurator to sales partners' channels and third-party applications. This architecture makes it easy to scale across diverse marketing websites.

User-Specific Interfaces: Provide different levels of complexity based on the specific user group. Offer simplified interfaces for end customers and full technical depth for sales teams or trading partners.

Guided Selling Solution: Support the selection process with a guided configuration path. This reduces the need for intensive consultation and enables new employees to sell complex product ranges more quickly.

Localization & Global Readiness: Full support for multiple languages and currencies. Ensure your products are ready for international markets, regardless of where your customers are located.

The Rubens engine supports everything from basic variations to full-logic modular systems, ensuring every choice follows your production rules.

Parameter-Based Configuration: Allow customers to adjust specific attributes such as size, material, color, and function. Users can create a truly customized product within your predefined technical boundaries.

Modular Systems: Enable the combination of interchangeable components that "snap" together. This is the ideal solution for complex furniture systems based on technical connection points.

Product-Sets: Dynamically combine multiple configurable products into a single 3D scene. This allows for the management of entire room sets with full platform functionality.

Predefined Variants: Offer pre-configured starting points to reduce entry barriers for the user. These are ideal for marketing campaigns or highlighting common "best-seller" configurations.

High-end visual feedback is the core of user confidence, as every change is rendered instantly with physical accuracy.

360° 3D Visualization: High-resolution display of the current configuration. The engine is optimized for performance and visual clarity on all end devices.

Web-Based Augmented Reality: Place the configured product in a real room at a 1:1 scale. This experience is 100% web-based with no app installation required for a frictionless user journey.

Plan Snapshots: Enable users to generate high-quality images of their current planning. Users can save JPEG snapshots from dedicated perspectives for later review.

3D Export: Export configurations in common industry formats for further processing. Generate OBJ, FBX, DXF, or GLB files at the touch of a button.

Dynamic Measurements: Display real-time dimensions as the user configures the product. The viewer shows both overall sizes and detailed zone measurements dynamically.

Visual Configure-Price-Quote (CPQ) features ensure that every configuration is error-free and ready for production.

100% Error-Free Orders: The logic engine only allows orderable and valid variants. This respects all intra-product dependencies and production rules to eliminate manual order errors.

Parts List & Bill of Materials (BOM): Automatic generation of comprehensive technical data. Every configuration creates a detailed parts list in the background, ensuring that every component required for production is accounted for. This provides a seamless bridge to your manufacturing or ERP systems and serves as the primary technical basis for webshop integration, enabling accurate cart transfers and direct order processing.

Rubens Price Service: Ideal for configurators with fixed prices or sites without a standalone price database. This service simplifies price management for straightforward product ranges.

Parts List Pricing: Calculate prices dynamically based on a comprehensive bill of materials (BOM). This provides the most accurate pricing for complex modular configurations.

PDF Generation: Generate professional product summaries and customized parts lists. A standard parts list PDF is available out-of-the-box and can be fully individualized to match your brand's corporate identity. This provides a professional summary of the configuration for quotes and orders, ensuring all technical details and selected options are clearly documented.

Rubens is designed to support the user throughout the entire decision-making process, ensuring that configurations can be saved, shared, and accessed on any device.

Share Configuration: Enable users to easily share their unique designs. Customers can generate a direct link or send their current configuration via email to friends, family, or consultants. This simplifies the decision-making process and facilitates social sharing or professional collaboration across all devices.

Save & Resume (Drafts): Allow users to save their progress and return later. By saving a configuration as a draft, customers receive a unique link that stores their current planning state. This allows them to resume their journey at any time on any device, ensuring no progress is lost during complex configuration tasks and reducing cart abandonment.

Mobile-First Navigation: Provide a flexible, non-linear experience optimized for all touch-screen devices. Users move freely through the configuration process without being forced into a fixed sequence of steps. This mobile-first design ensures maximum flexibility and intuitive usability, whether your customers are on a smartphone, tablet, or desktop.

The Rubens standard UI is optimized for usability while offering maximum flexibility for brand-specific adjustments.

Ready-to-Use Standard UI: A battle-tested interface with variants, parameters, and global navigation. Designed for immediate deployment with a focus on high conversion rates.

Mobile-First Navigation: Users move freely through the configuration process without a forced path. The UI is optimized for touch-screen usability and maximum flexibility.

Tooltips: Provide detailed product information or material guidelines via short notes. These help users better understand specific parameters or options. Support is included for embedding external website content via iFrame or linking directly to PDFs, such as material guidelines or technical data sheets.

Helpcenter: Integrated support and guidance within the configuration interface. This can be implemented as a built-in help area or as an external button on the customer side, ensuring that users have access to essential documentation or assistance throughout the planning process.

UI Notifications: Guide users through key interactions with built-in standard messages. Standard notifications are brief info messages that appear directly in the user interface during interactions. They provide immediate feedback or guidance, helping users understand the configurator’s functionality and flow.

Full UI Customization: Use our SDK to create a completely individual user interface. Tailor every aspect of the interaction to your specific brand identity via individual configurator projects.

Webhook Individualization: Enable advanced sharing and lead generation workflows. Integrate webhooks to individualize how configuration data is passed to external systems.

As a headless solution, Rubens integrates seamlessly into your existing IT landscape, from ERP to CRM systems.

Easy Embedding: Quickly integrate the configurator into any website or CMS via a simple iFrame. This requires minimal technical effort for maximum impact on your digital presence.

Lead Generation: Use the configurator as a powerful tool to capture high-quality leads. Even without a direct store connection, you can bridge the gap from configuration to your sales team.

Direct Webshop Integration: Connect directly to your cart and checkout system for a seamless purchase experience. All configuration data is passed directly to the shop logic.

From technical data preparation to strategic UX planning – we are here to help. Whether you need to define complex product rules, optimize 3D assets for modular systems, or identify the ideal user journey for your configurator, our team provides the expertise to ensure your project's success.

Roomle offers support, consulting, and 3D data optimization services tailored to your project requirements. We handle the technical complexity and strategic planning so you can focus on delivering a high-quality experience to your customers.

Reach out to our service team to discuss your configurator project: service@roomle.com