Why is 3D Visualization The Future Of Commerce?
Being able to thoroughly inspect a product before buying - without leaving the house? 3D visualization makes it possible. This new e-commerce trend is the bridge between physical shops and online retailers - and goes even further than that. How does it work and in what ways will this novel technology shape the digital market place?
A new era in e-commerce
Product display 2.0
Taking furniture retail as an example: the 3D models help the customers envision the product as if they already bought and placed it within their apartment.
The visual experience only physical shops were able to offer is no longer an obstacle.
Bringing the digital marketplace to the next level
While it is one thing to see a chair in a shop, being able to virtually place it in the living room, adapt the colors and test the overall feeling this piece of furniture adds to the room, is unmet by the physical market place.