ROOMLE BLOG

Augmented Reality as a Marketing Tool: 5 and a half reasons why AR will change marketers' lives

Augmented reality (AR) is a technology that overlays digital information and visuals onto the real world, providing an interactive experience for users. As marketers continue to search for new ways to engage with their audience, augmented reality is quickly rising to one of the most popular tools for product marketing. Here are 5 and a half benefits of augmented reality for marketers.

Roomle IDM-Importer: from 2D to 3D

The Integrated Data Model (IDM) for planning-intensive furniture is the industry standard. For manufacturers and retailers who want to advance in digital sales and offer 3D/AR product visualizations to their customers via website or online store, it is crucial whether and how they can import IDM catalogs into their systems. With the Roomle IDM Importer, this is easily possible via "drag & drop".

Promising new Partnership for Integrated Furniture Solutions: Roomle joins HOMAG Group AG

Roomle is excited to announce it has joined HOMAG Group AG, the world's leading provider of integrated solutions for production in the woodworking industry and woodworking shops, a logical step that crowns seven years of consistent development.

Partnership of Kitchautomation & Roomle: Forging a new day in commercial kitchen design

Roomle, the leader in digital product visualization and configuration, and Kitchautomation, the leading U.S. commercial kitchen design automation provider, are beginning to revolutionize the way kitchens are designed, specified and procured. The collaboration makes it possible - for the first time - to put simple, intuitive design tools into the hands of operators and field sales reps on a mobile device.

Rubens Configurator now makes integration of IDM data effortless

The Integrated Data Model (IDM) for design-intensive furniture has become the industry standard. For manufacturers and retailers who want to catch up in digital sales and offer 3D/AR product visualizations to their customers, it is therefore crucial whether and how they can import IDM catalogs into applications and systems. Roomle Rubens now makes that easy.

Case Study: mudju

An e-commerce solution that optimally links digital sales and specialized retail (keyword: connected commerce) - that was the wish of the sofa manufacturer mudju. In close cooperation, Roomle and Kosmonaut developed an online store whose usability has since won awards.

5 Steps for Visual 3D & AR E-Commerce success

“A picture is worth a thousand words” is a common saying, which is still relevant today and couldn’t be more up to date within digital commerce right now. Visual elements have always played an important role within the customer journey - yet not many know how to use the full potential of this marketing device.

AR’s impact on e-Commerce in numbers

Augmented reality is supposed to be the new trend of e-commerce - everybody is talking about its applications right now. Is it really worth the hype - or much ado about nothing? What is really behind this new shopping experience and what are the actual benefits? Skipping the sweet talk, we will look at statistics and access the future of e-commerce on a factual basis.

ATLANTIS: Authoring tool for indoor augmented and diminished reality experiences.

The ATLANTIS project aims to develop an authoring tool that can be used by interior designers and sales professionals as well as private users. This is made possible by the use of Artificial Intelligence technologies for the automatic determination of the room layout and the recognition and segmentation of objects in the room. With ATLANTIS, users can also visually remove real objects in the scene with the help of the Diminished Reality (DR) technology, for example to replace them by computer generated objects.

Roomle launches self-service for digital 3D/AR products

Boost your online sales within minutes
From now on, anyone - even without coding knowledge - can digitise their products in 3D & AR and integrate them into all desired channels at the touch of a button. This increases the quality and efficiency of your online shop and raises the probability of your products being purchased. Roomle, known for modular and structural 3D configurations that can be produced directly on demand, starts with a self-service for digital products.

How does Augmented Reality impact e-Commerce sales?

Augmented Reality (AR) is the new big trend in e-Commerce. Rightfully so: while being hit by a pandemic, the widespread adoption and the continuous advancement of the internet in combination with the newest AR technology might be the savior of online retail. AR is predicted to generate more than 120 billion US-dollars in 2020, making it a new opportunity just waiting to be leveraged.

Mudju wins Shop Usability Award 2020

Roomle congratulates its partner Mudju on winning the most prestigious e-commerce award in Germany and is pleased to be part of the best online shop 2020 in the category "Furniture & Living".

The impact of customization & personalization in E-Commerce

How to find the right shelf that exactly fits the roof slope? Or the bench with the right measurements? Customer needs are individual - which offers an often overlooked niche market. It is naïve to think that one-size-fits-all is satisfying the majority of customers. The expectations of shoppers evolve rapidly. Provide your audience what they need: simple and accessible product customization - the possibility to shape your product to fit their exact needs and expectations.

Roomle Rubens Configurator

The first open full logic 3D product configurator
In the era of the Internet, the digital visualization of products is becoming increasingly important for market success. Product configurators are becoming more and more important for both - B2C and B2B. With the Roomle Rubens Configurator, Roomle is now setting a new standard worldwide: It is the first open 3D configurator capable of showing digital product models complete with all their logic and extensive interfaces. Choose from four levels offering progressively more functionality to match the type and complexity of the project, the level of digitisation required, and either self-service or with support. Whatever level of configuration you need, the right option is available, on a customer-specific basis.

Why is 3D Visualization The Future Of Commerce?

Being able to thoroughly inspect a product before buying - without leaving the house? 3D visualization makes it possible. This new e-commerce trend is the bridge between physical shops and online retailers - and goes even further than that. How does it work and in what ways will this novel technology shape the digital market place?

The new Roomle Configurator Interface

Intelligent, modular configuration - mobile and desktop
Roomle worked closely with its customers, gathering ideas and incorporating improvements into the new configurator. The result: a smart configurator interface with numerous options that makes configuration with all parameters and structural elements even easier and more structured, while adapting to the needs of the user. The highlight: the configurator works perfectly both on the go and on the desktop.

Customer information on Corona

Due to the current corona developments we would like to inform you about our measures and the associated effects at Roomle.

Digital shop-in-shop planning at POS

With Roomle, shops can be configured, visualized and augmented at the push of a button - web or mobile . In addition, clear order lists and live statistics facilitate sales. The shop-in-shop platform will be exhibiting at the Euroshop in Düsseldorf from 16 to 20 February.

Roomle at the imm cologne 2019

Roomle sets a new standard for highly configurable furniture available across all channels. At the imm cologne, in Boulevard / Stand 028, the digital furniture platform presents the diverse application possibilities of digital furniture on 40m².

VR Cardboard Integration

From now on, the virtual reality feature is integrated into the Roomle app 2.6. Easily switch from the walkthrough mode (1st person view) to the VR mode.

Hans Jörg Schelling steigt bei Roomle ein

Best of the Best: Roomle wins Red Dot Design Award

Roomle´s communication design convinces the high-caliber jury