Be Visual, sell more - How Visual Commerce will boost your sales conversion rates to new heights
Is a simple product image already considered "Visual commerce"? No, the times where this was the case are a thing of the past. The market is only evolving further and in order to stand out, businesses need to get creative with their marketing & sales strategy. By displaying products as captivating 3D models or showing them in real-life Augmented Reality settings, Visual Commerce is one of the best ways to capture your customers attention and as a result increase their sales.
What is Visual Commerce
Different Stages of Visual Commerce
Visual commerce can be broken down into several stages and degrees, each of which offers a different level of engagement for customers.
Simple Product Images
The most basic form of visual commerce is the use of product images. These images are used to showcase products on eCommerce websites and while they certainly fulfill their purpose, customers are looking for more immersive shopping experiences.
The next stage in visual commerce is the use of 3D viewers. They allow customers to interact with products in a three-dimensional space, giving them a better understanding of the product's size, shape, and features. Users are more inclined to interact with your product which as a result, increases customer satisfaction.
Augmented reality (AR) takes visual commerce even further. AR technology allows customers to see products in their real-world environment, giving them a better idea of how the product will look in their own home or workspace. AR is as close as it gets to a real-life shopping experience.
We argue that product configuration even surpasses real-life shopping experiences, since it allows customers to customize products to meet their specific needs. This level of visual commerce is particularly popular in the furniture and fashion industry, where customers can customize furnishings and clothing to fit their home and personal style.
The last stage of visual commerce is room planning. Room planning tools allow customers to design entire rooms, placing furniture and decor in a virtual space to get a better idea of how the finished room will look.
How Visual Commerce looks like in practice
Visual commerce is used by a variety of businesses in different industries. For example, furniture retailers often use 3D viewers and room planning tools to help customers design and visualize their ideal living spaces. Fashion retailers, on the other hand, use product configuration tools to allow customers to customize clothing to fit their body type and personal style.