Rubens Configurator

The first open full logic 3D product configurator

  • USM Haller Logo
  • Freistil Rolf Benz Logo
  • Visplay Logo
  • Mudju Sofa Logo
  • Silhouette International Logo
  • gallerym logo.
  • Moebe Logo

Suiting level for every need

  • Roomle Rubens 3D Viewer and AR

    Level 1

    Visualize products in high-quality 3D & AR

    Inspire your customers and present your products live in 3D and Augmented Reality from all angles fully interactive in outstanding photo-realistic quality. Increase the shopping experience and customer confidence and drive sales conversion on all sales channels.

  • Roomle Rubens 3D Material Configurator and AR

    Level 2

    Add colors & materials and showcase options fast

    Let your clients customize products in different colors or materials in outstanding 3D quality and digitally try any option live before they buy. Roomle´s AR functionality enables a seamless experience without the need for an app. The solution can be easily embedded on any website.

  • Roomle Rubens 3D Product Configurator and AR

    Level 3

    Sell highly individual products live in 3D

    Create shopping experiences as individual as people. Configure digital products in all details, parameter-based or fully modular, ready for immediate production: with all parameters such as color, material, lengths, widths, heights, and including additional elements such as trays, shutters, doors with fittings, and much more. Get the actual price in real-time with every change of the configuration.

  • Rubens 3D Configurator System Integration

    Level 4

    Enterprise integration

    The Roomle Rubens Configurator delivers beyond mere configuring: It is ready for full integration into your order and production systems and processes, with comprehensive interfaces in both directions. Rubens pairs perfectly with your ERP, CAD/CAM, CPQ and production systems to configure, quote and sell faster.


  • Rolf Benz sets the stage for omni-channel product sales by creating an engaging and standardized 3D & AR product customization experience for both end consumers and retail partners.

  • The shopfitting expert Visplay introduced a 3D product configurator for highly complex and modular shelf systems to increase B2B sales performance and business requests online.

  • The market leader for storage systems upgraded the customer experience with 3D configurators, increased online sales as well as sales consulting quality within their sales network.

  • The sofa manufacturer Mudju increased both online and showroom sales with 3D sofa configurators and rendering automation (CGI) fully integrated into their e-Commerce landscape.

  • GalleryM, a manufacturer for living and home products maximized its online sales performance by offering a personal, unique and high-quality 3D configuration experience for all devices.

Why 3D configuration?

animated image of configurator

Inspire imagination

Make sure end consumers will be able to visualize and customize the actual product in every variation they buy and increase purchase confidence.

animated image of AR visualization

Try before you buy

Lively imagination drives purchases. The combination of 3D product configuration and AR gives shoppers the possibility to place products wherever they want in seconds.

visualization for sales department

Increase sales quality & efficiency

Increase your team's sales performance in every customer meeting and maxime online sales. Visualize product options and variants in an easy way and convert prospects into customers fast.


consumer goods icon

Consumer Goods

Enhance customer experience by showcasing high-quality products in 3D. Boost your multi-channel sales & marketing activities.

furniture icon


Better visualize, market and sell interactive and individual 3D furniture products in highest quality on all sales channels.

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Increase product visualization and customization quality online, in direct sales meetings, generate more leads and close deals faster.

manufacturing and construction icon

Manufacturing & Construction

Boost sales execution, visualize on the point, increase sales quality with customizable 3D products.

Free trial

Get hands-on. Upload your 3D products and integrate them in 3D and AR into any destination for a test scenario. Works on all devices.

Product Demo

Meet our sales team and get a free demo of the Rubens 3D and AR configuration solution to find out how your business and processes can benefit the most.