Freya Horstmann: FRAMA’s Shelf Library Configurator Journey with Roomle Rubens

We chose the Rubens Configurator because we wanted to offer a more intuitive and visually engaging experience for our customers. We wanted to create a more intuitive and visually engaging experience, especially for a complex product like the Shelf Library. This update brings a new level of visual clarity and streamlines the entire process—customers can now configure and add products seamlessly, making the experience both efficient and enjoyable. It reflects our intent to elevate the user experience and align the visuals with our broader vision.

We saw the potential in the Rubens Configurator to solve these issues by providing a seamless, visually-driven solution. Since launching the configurator in December 2024, we've integrated it across four storefronts for both B2B and B2C customers, and the feedback has been fantastic. The configurator makes the entire process smoother and enhances the shopping experience in a way that really aligns with our vision.

The response has been consistently positive! Our B2B customers, in particular, love the high-quality visualization, especially on desktop, where the interface is super intuitive. While mobile use is still a bit trickier, the augmented reality (AR) feature has been very well received. It really helps customers see how the product will look in their space, making the decision-making process so much easier.

Another notable improvement has been the impact on customer service. When customers contact us via chat, our support team can immediately access their exact configurations, which makes problem-solving easier and communication much more efficient.

Working with Roomle has been a great experience. Communication has been smooth and responsive throughout the entire project. The Service Desk is always quick to provide answers, which has been really helpful.

The project implementation itself went really well. The collaboration was super cooperative, and the integration process was seamless. Using Jira gave us a great overview of everything and kept the workflow structured and organized. Overall, we were very satisfied with how efficiently everything came together—the professionalism of the Roomle team made the whole process a success from start to finish.

The 3D configurator has had a big impact on how we present our products. It’s made it so much easier for customers to explore and personalize our Shelf Library system, and it really highlights the versatility of our products in a way we couldn’t before.

From a business perspective, the investment in the configurator is already paying off—we’re seeing the costs quickly amortized. And as we continue to refine it and gather more insights from customers, we’re confident it’ll bring even more value, both for our brand and for the people using it.