“A picture is worth a thousand words” is a common saying, which is still relevant today and couldn’t be more up to date within digital commerce right now. Visual elements have always played an important role within the customer journey - yet not many know how to use the full potential of this marketing device.
Augmented reality is supposed to be the new trend of e-commerce - everybody is talking about its applications right now. Is it really worth the hype - or much ado about nothing? What is really behind this new shopping experience and what are the actual benefits? Skipping the sweet talk, we will look at statistics and access the future of e-commerce on a factual basis.
How does Augmented Reality impact e-Commerce sales?
Augmented Reality (AR) is the new big trend in e-Commerce. Rightfully so: while being hit by a pandemic, the widespread adoption and the continuous advancement of the internet in combination with the newest AR technology might be the savior of online retail. AR is predicted to generate more than 120 billion US-dollars in 2020, making it a new opportunity just waiting to be leveraged.
The impact of customization & personalization in E-Commerce
How to find the right shelf that exactly fits the roof slope? Or the bench with the right measurements? Customer needs are individual - which offers an often overlooked niche market. It is naïve to think that one-size-fits-all is satisfying the majority of customers. The expectations of shoppers evolve rapidly. Provide your audience what they need: simple and accessible product customization - the possibility to shape your product to fit their exact needs and expectations.
With Roomle, shops can be configured, visualized and augmented at the push of a button - web or mobile . In addition, clear order lists and live statistics facilitate sales. The shop-in-shop platform will be exhibiting at the Euroshop in Düsseldorf from 16 to 20 February.