ADA Mindful Living 3D Sofa Configurator Solution
Design furniture individually and experience it realistically — anytime and anywhere.
ADA is one of the largest upholstered furniture manufacturers in Austria and a leading one in Europe. For generations, the Styrian company has combined traditional craftsmanship with modern technology and a clear vision: to create furniture that accompanies people in their everyday lives – high-quality, durable, and individually customizable.
With the Roomle Rubens 3D configurator, ADA is now carrying this tradition into the digital future: customers and retailers can configure sofas fully in 3D for the first time, explore variations, and experience designs with realistic detail.
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Mission
ADA’s mission was to make conscious consumption and high-quality living environments even more accessible through digital tools. Building on decades of furniture-making tradition, ADA chose to collaborate with Roomle to make the diversity of its models intuitive to explore, visually tangible, and reliable for planning.
With Roomle’s Rubens 3D Configurator, the entire selection and consultation process has become simpler, clearer, and more modern — both online and in retail.
The ADA Mindful Living sofa configurator allows customers to realistically test different sizes, functions, fabrics, and variants, helping them make conscious, well-considered decisions. At the same time, the tool enhances clarity and efficiency in the sales process.
This collaboration represents a new way to experience furniture before purchase, a digital extension of traditional craftsmanship.
ADA Fact Sheet
Industry: Upholstered furniture manufacturing Sales model: B2B Project start: 2024 Goal: Digital product visualization and improved consulting quality
Primary areas of use: Company website, retail partners, consultation meetings, trade fairs
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Background
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ADA Mindful Living’s product range is characterized by enormous diversity: different sizes, modular configurations, functions, fabrics, leathers, and numerous leg options. This very diversity made consulting and planning in retail increasingly demanding. Many variants could not be displayed in stores or showrooms, while printed model lists hardly reflected the true possibilities.
At the same time, information and purchasing behavior changed significantly: customers now research more extensively online, want to experience variants in a realistic way, and aim to make well-prepared decisions. In the B2B sector as well, 3D visualization increasingly became the standard: retailers demanded digital tools that make consulting easier, more precise, and more modern.
To meet these challenges, ADA decided to fundamentally modernize its digital product presentation—without losing its handcrafted identity. The 3D configurator was intended to make the entire variety of options visually accessible, simplify the sales process, reduce misunderstandings, and support customers early in their decision-making journey.
Challenge
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The main challenge was to translate the complex furniture configurations into an intuitive, visual experience. ADA Mindful Living's models offer numerous combination options that could previously hardly be displayed in full. Customers had to rely heavily on their imagination because many variants could not actually be visualized.
At the same time, a tool had to be created that would help end customers at home find their personal desired configuration, while also supporting retailers during consultations. The solution needed to reflect ADA’s high standards of quality while being flexible enough to be continuously expanded.
Result
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With Roomle’s Rubens 3D configurator, ADA has taken a decisive step toward a digital future. Customers can now design their sofas interactively, compare materials, and experience designs in realistic 3D views—long before a piece of furniture is produced.
For retailers, this creates a modern, visual consultation process with clearly structured variants and significantly faster purchasing decisions. Notably, the most visited pages on the ADA website are those models already equipped with the configurator. In addition, new configurations are being created that had never been ordered before digital visualization, clear evidence of additional sales potential.
ADA was particularly impressed by the collaboration with Roomle thanks to high-quality visualization, continuous software development, and professional, reliable project support. ADA’s sustainability initiative Respect the Next is also supported: through digital planning, customers can conveniently check from home which configuration truly fits—saving trips, time, and reducing incorrect decisions. A direct contribution to conscious and resource-efficient consumption.
Discover ADA’s Configurator Solution
In this video, you can see how the Roomle Rubens 3D configurator was integrated into the ADA company website.
ADA Mindful Living & Conscious Consumption
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Peter Horvath, Digital Product Support ManagerConscious purchasing starts with proper planning. With the configurator, customers can calmly compare different options and choose exactly the piece of furniture that truly fits their lives.
ADA
Experience it before it’s built: Real-time AR preview
With just one click, customers can bring their individually configured sofa to life and visualize it in real time directly in their home, living space, or showroom.
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Highlights
Point-of-Sale Experience
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Immersive Customer Experience
The ADA Mindful Living 3D Sofa Configurator offers a seamless, interactive design experience across all devices. Customers can explore sizes, functions, fabrics, leathers, and leg options in lifelike detail — visualizing every configuration in real time and, if desired, placing it directly in their living space via Augmented Reality (AR).
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Streamlined Sales and Quoting Process
Each configuration instantly generates clear, structured product data, enabling retail partners to create precise, sales-ready quotations within minutes. Fast loading times, real-time updates, and visual clarity reduce follow-up questions, streamline consultations, and accelerate the entire decision-making process.
Consistency and Control Across Channels
Through standardized product logic, the configurator ensures that every configured variant complies with ADA’s model guidelines. Whether online, in the showroom, or during a video consultation — ADA offers a consistently high-quality purchasing experience.
The Rubens solution at a Glance
High-quality, real-time 3D visualization of all sofa variants
Intuitive configuration of sizes, modules, functions, fabrics, leathers, and leg options
Rule-based logic ensures that only producible variants can be selected
AR “try-before-you-buy” experience for maximum planning confidence in one’s own living space
Automatically generated configuration and product summaries for sales and consultation
Save configurations, revisit them, and easily share via email
Insider Interview
Peter Horvath, Digital Product Support ManagerOur configurator is a bridge between traditional craftsmanship and modern product presentation; it makes visible what previously could only be explained.
ADA
Did this project spark your interest?
Let’s talk about how we can help you create engaging, digital product experiences of your own.
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