){kind=logo}
Weldwork 3D Door Builder Configurator Solution
Design and visualize custom steel doors, anytime, anywhere.
Weldwork is a U.S.-based manufacturer of high-end custom steel and interior doors, combining timeless craftsmanship with modern innovation.
With decades of family expertise in door manufacturing, Weldwork delivers tailor-made, design-driven solutions that unite aesthetic excellence with precision engineering for residential and commercial spaces.
)
Mission
Weldwork’s mission was to elevate the art of custom door making through digital innovation.
Rooted in decades of craftsmanship, the company partnered with Roomle to transform how customers experience design, and purchase premium steel doors.
With Roomle’s Rubens 3D Configurator, Weldwork made its custom door process easier, more visual, and scalable.
The Weldwork 3D Door Builder empowers customers to explore realistic configurations, see design possibilities instantly, and make confident decisions, all while preserving Weldwork’s signature precision and design quality.
This collaboration represents more than a digital upgrade; it’s the evolution of craftsmanship for the connected era — where every detail of a door can be experienced before it’s built.
Weldwork Fact Sheet
Industry: Custom Steel & Interior Door Manufacturing
Sales Model: Business-to-Consumer (B2C) & Business-to-Business (B2B)
Project Launch: 2025
Objective: Product standardization & interactive 3D visualization for digital sales
Primary Use Cases: Company website & online sales consultations
)
Background
)
Weldwork, a U.S.-based manufacturer of high-end custom steel doors, built its reputation on craftsmanship and design excellence. Founded by Kevin Ben-Ezra, whose family has been manufacturing doors in Detroit since 1977, the company combines artisanal skill with modern engineering to produce premium interior and exterior steel doors.
As Weldwork’s product range expanded, each project became a fully bespoke endeavor, creatively rewarding but operationally complex. Sales representatives often proposed unique variations, leading to inconsistent designs, longer lead times, and challenges in communicating what was technically feasible.
Recognizing the need for greater clarity and efficiency, founder Kevin Ben-Ezra set out to modernize the sales process. His vision was to define standard product lines and hardware options, streamline internal workflows, and give customers an interactive, realistic way to visualize their custom doors.
Challenge
)
The challenge was transforming complex custom door designs into a simple, visual sales experience.
Weldwork approached Roomle with a clear goal: to make the process of designing and purchasing custom steel doors intuitive, consistent, and visually engaging, both online and during sales consultations.
The task was to balance creativity with structure. Each Weldwork door embodies design freedom and engineering precision, yet the high level of customization often led to inconsistencies, long quoting cycles, and limited visualization for customers.
The new solution needed to simplify configuration without sacrificing detail, providing lifelike 3D visuals, standardized data and component logic, and a seamless experience for both customers and the sales team.
Result
)
With Roomle’s Rubens 3D Configurator, Weldwork transformed how custom steel doors are designed, visualized, and sold.
The Weldwork 3D Door Builder lets customers design and customize doors interactively, exploring materials and finishes in real time. High-quality 3D and AR previews provide a clear, lifelike view of each design before purchase.
For the sales team, the configurator streamlines workflows, enables live adjustments during consultations, and ensures every configuration matches production standards, reducing revisions and strengthening Weldwork’s brand as a digital leader in craftsmanship.
Discover Weldwork’s Configurator Solution
In this video, you’ll see how Weldwork brought craftsmanship and technology together by integrating the Roomle Rubens 3D Configurator into its website.
The result: a seamless digital experience that makes custom steel doors realistic, intuitive, and fully configurable online.
Simplifying Sales and Showcasing Quality
)
Kevin Ben-Ezra, Founder & CEOWith the configurator, every design is visual, standardized, and production-ready. It keeps our sales team aligned and helps customers make confident decisions.
Weldwork
See It Before It’s Built: Real-Time AR Visualization
With just a click, customers can bring their custom door to life — visualizing it instantly in their home, office, or showroom.
)
)
Highlights
Shopping Experience at the Point-of-Sale
)
Immersive Customer Experience
The Weldwork 3D Door Builder offers a seamless, interactive design journey across all devices. Customers can explore frame styles, finishes, and hardware in lifelike detail — visualizing each door in real time and even placing it virtually in their space through Augmented Reality (AR).
Streamlined Sales and Quoting Process
Each configuration generates accurate product data instantly, helping sales teams create clear, production-ready proposals within minutes. Real-time updates and fast load times ensure a smooth workflow, reducing back-office workload and shortening quote cycles.
)
Consistency and Control Across Channels
By standardizing product options and design logic, the configurator ensures that every custom door meets manufacturing standards. Whether online, in the showroom, or during a video consultation, Weldwork delivers a consistent, high-quality sales experience that combines craftsmanship and technology.
The Rubens solution at a Glance
High-quality and real-time 3D visualization
Simple configuration of logistics solutions and accessories
Rule-based, modular configuration for products of any complexity
Try-before-you-buy experience (AR) supports the purchase decision
Sales parts list and a simplified request process that increase revenue
Save and Share Configurations via Email
Insider Interview
Kevin Ben-Ezra, Founder & CEOEvery salesperson used to interpret designs differently. With the configurator, we’ve created consistency, in products, in process, and in customer experience.
Weldwork
Did this project spark your interest?
Let’s talk about how we can help you create engaging, digital product experiences of your own.
)