Kevin Benezra: The 3D Door Builder allows customers to visualize craftsmanship before it’s built.

When we started Weldwork, everything was fully custom — which made things complicated. Each salesperson went in a different direction, and every job became unique and hard to manage.

I wanted to create standards within the company: consistent hardware, consistent processes, and a way to visualize what the customer would receive. The 3D configurator was the perfect tool to achieve that.

It allows customers to see their door before it’s built and, with the AR feature, even visualize it in their space. It also helps me control the sales process — keeping everyone aligned with what we actually manufacture.

It lets us combine the art of craftsmanship with modern digital tools. Customers can design their own doors, experiment with options, and immediately see what’s possible.

It enhances the customer experience, keeps our sales team focused on feasible solutions, and showcases the quality of our products in a really engaging way.

Before we had the configurator, customers had no visual of what they were buying until after paying a deposit and receiving shop drawings. That made it difficult for them to commit early.

For sales, it was also tough — each rep was “reinventing the wheel” on every project. There were no standards, and that created stress for our manufacturing and fabrication teams.
Now, with visuals and clear options, we’ve simplified everything — internally and for our customers.

The feedback has been amazing. Customers love the tool and the fact that they can design doors themselves.
When I enter a sales call and the client already created a rendering, it’s a game changer — I instantly understand what they want. Then I can adjust things live, like size or transom options, and discuss budget-friendly changes in real time.
I often share my screen on Zoom, open the configurator, and build the design together with them — it makes collaboration fast and fun.

Definitely fewer design revisions.
Decision-making is still complex because many customers reach out early in their project planning, but the configurator really helps them visualize and understand options.
It also gives us a professional edge — customers can see that we’re a company with a clear process and expertise. Compared to competitors who can’t show visuals, we can demonstrate exactly what the door will look like in their space.

A few things. First, Roomle was very competitive in pricing. Second, you had already worked with another door manufacturer, so I could see what was possible right away.
The development process went really well. Your team explained every step clearly and pushed us to provide the details you needed to make the project successful. Overall, it was a great collaboration — very professional and efficient.

My goal is to make the configurator even more powerful — ideally with automated pricing and proposal generation.

I’d love for my sales reps or future distributors to build a door in the configurator, click a button, and instantly generate a proposal with images and pricing. That would streamline everything, especially as we expand nationwide.

Go for it. Visuals are everything today. Customers want to see what they’re buying before committing.
If you don’t have showrooms across the country, a 3D configurator is the next best thing — it lets clients explore and understand your products easily, no matter where they are.