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Shelf Library Configurator
A Seamless Blend of Design and Digital Innovation
FRAMA is a Copenhagen-based multidisciplinary design studio founded in 2011. The company focuses on furniture, lighting, self-care, and interior design, creating simple, functional pieces made from natural materials with a timeless look.
To support this vision, FRAMA introduced the Shelf Library Configurator, an intuitive digital tool that brings their iconic shelving system to life online. The configurator allows users to explore, customize, and visualize their perfect setup in real time, all while staying true to FRAMA’s design philosophy.
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Mission
At FRAMA, the goal is to make great design accessible, personal, and effortless. With the introduction of the Shelf Library Configurator, FRAMA empowers customers to take an active role in the design process—offering a tool that makes it easy to customize, visualize, and understand the product before making a decision. The configurator simplifies complex choices, removes guesswork, and helps customers feel confident about how the Shelf Library will look and fit in their space. It’s a natural extension of FRAMA’s design values: clear, considered, and deeply user-focused.
FRAMA Fact Sheet
Industry: Furniture & Interior Design
Sales: B2B and B2C
Project Start: Fall 2024
Goal: E-Commerce Integration
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Background & Challenge
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FRAMA is a design studio, known for creating timeless furniture and lifestyle objects that balance functionality and aesthetic clarity. Their modular Shelf Library system is a signature product: versatile and customizable, yet traditionally complex for customers to configure. As the brand expanded its digital presence and sales channels, the need for a more intuitive and immersive online experience became clear.
FRAMA's previous configurator was not user-friendly and lacked visual clarity, especially for complex products like the Shelf Library. Customers often faced confusion, and the process of adding each item to the cart individually was inefficient.
Goal
FRAMA aimed to deliver a seamless and inspiring configurator experience that aligns with their design philosophy and enhances the customer journey. Their objective was to create an intuitive 3D tool that would allow users to easily visualize and customize the modular Shelf Library system in real time. By integrating real-time pricing and direct add-to-cart functionality across multiple storefronts, they sought to streamline the buying experience. Additionally, the configurator was envisioned as a practical internal tool to support sales and customer service teams in handling inquiries and providing tailored assistance more effectively.
Solution
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To enhance the customer experience, FRAMA integrated the Roomle Rubens 3D Configurator into their platform. This solution offered:
Intuitive Design: A user-friendly interface that simplifies the configuration process.
High-Quality Visualization: Detailed 3D views and real-time pricing.
Augmented Reality (AR): Allowing customers to visualize products in their own space.
Seamless Integration: Implemented across four storefronts for both B2B and B2C customers.
Impact
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Since the launch of the new configurator:
Positive Customer Feedback: Especially from B2B clients appreciating the intuitive desktop interface.
Improved Customer Service: Support teams can access exact configurations, streamlining communication.
Quick ROI: The investment in the configurator is already paying off, with costs quickly amortized.
Discover the FRAMA Configurator Solution
In this video, we demonstrate how FRAMA has integrated the Rubens configurator into its website and how easy and intuitive it is to customize the Shelf Library and add directly to the shopping cart
A digital tool that not only reflects FRAMA's design values, but delivers clear business value.
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The investment in the configurator is already paying off, we’re seeing the costs quickly amortized.
Live Fitting Experience: Augmented Reality Visualisation
Every product at the touch of a button, live at the customer's premises or during a consultation.
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Highlights
Shopping Experience at the Point-of-Sale
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Flexible 3D Configuration on All Devices
High-quality visualizations and live display quality enable customers to view products with exceptional detail and realism. From stunning textures to vibrant colors, products are presented as if they are right in front of the customer.
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Save and Send Configurations via Email
With Rubens, you can save your configurations and send them via email to family and friends. This allows all recipients to view the designs and easily make further edits.
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Real-Time Configuration and Fast Loading Times with Live Price Calculation
All configurations can be made instantly and in real-time with a complete bill of materials and comprehensive price calculation. Thanks to fast loading times, you’ll enjoy a smooth and intuitive shopping experience. The result: significantly shorter quoting phases, error-free orders, and reduced back-office workload.
The Rubens solution at a Glance
High-quality visualisation and real-time display quality
Simple configuration of products
Rule-based, modular configuration for products of all complexities
Try-before-you-buy experience (AR) supports the purchase decision
Interactive B2B sales configurators with bill of materials boost revenue.
Save and Share Configurations via Email
Did we pique your curiosity?
Has this use case caught your interest and would you like to find out more about our solutions?
Then we look forward to hearing from you!
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