How does Augmented Reality impact e-Commerce sales?
Augmented Reality (AR) is the new big trend in e-Commerce. Rightfully so: while being hit by a pandemic, the widespread adoption and the continuous advancement of the internet in combination with the newest AR technology might be the savior of online retail. AR is predicted to generate more than 120 billion US-dollars in 2020, making it a new opportunity just waiting to be leveraged.
What exactly is AR?
How AR is transforming e-Commerce
Augmented Reality vs. Virtual Reality - what’s the difference?
Web-native AR is a gamechanger
Benefits of AR for Online Sales
Building confidence in the product: AR makes customers aware of every detail of the product, giving them additional trust in an item: they know exactly what to expect from the product.
Convenience increases: Neither restricted opening hours nor remote store location can influence customer traction anymore.
Real-life simulation: “Try-before-you-buy” is no longer an experience reserved for physical shops. The AR simulation places the product directly in the living room of your clients.
Inspires imagination: placing the product virtually in the living room helps shoppers envision the real product: they instantly think of the time after they already made the purchase and are more like to grow attached to the item.
Benefits for Retailers:
Saves costs: especially for retailers, shop rent, and costs of displaying a product physically can be minimized.
Maximize sales: customers enjoy the new possibilities and services AR offers and are more likely to buy the product in the end if AR is used, comparing to regular online shopping sales.
New target group: the novelty attracts a younger generation of clients: being informed of the possibilities of AR, they are native to the concept and embrace its implementation in e-commerce.