The impact of customization & personalization in E-Commerce
How to find the right shelf that exactly fits the roof slope? Or the bench with the right measurements? Customer needs are individual - which offers an often overlooked niche market. It is naïve to think that one-size-fits-all is satisfying the majority of customers. The expectations of shoppers evolve rapidly. Provide your audience what they need: simple and accessible product customization - the possibility to shape your product to fit their exact needs and expectations.