Webinar Review: "Interior AI - Status Quo & Opportunities”.

The world of artificial intelligence (AI) has made amazing strides in recent years and its impact on various industries is hard to miss. A recent Roomle webinar, "Interior AI - Status Quo & Opportunities," took an in-depth look at the revolution AI is bringing to interior design and product configuration, and how companies across a wide range of industries can benefit from this technological shift.

Brita Piovesan, 14.09.2023

Netural Senior Strategist & AI Expert Martin Obermayr in live conversation with Roomle CEO Albert Ortig.


The impact of artificial intelligence on the world is hard to overstate. Some already label it as the new industrial revolution, one even greater in scale than the development of the internet. The possibilities and ramifications of AI on the future are immense.

But what exactly is AI? Here's a fundamental definition:

AI is a machine/software capable of performing tasks that typically require human thinking abilities.

Artificial intelligence is evolving rapidly. AI assistance systems are becoming increasingly powerful, to the point where AI systems can autonomously generate tasks and solutions.

AI models are getting bigger and bigger.

AI potential for businesses:

Companies will use AI systems to analyze large amounts of data and identify patterns that reveal new business opportunities and innovation potential.

Martin Obermayr
Netural GmbH

Here is an overview of different areas where work processes can be optimized with AI:

- Customer service: Chatbots and virtual assistants provide personalized advice and solve problems for customers.
- Manufacturing and logistics: Companies are using AI to optimize inventory, improve demand forecasting, and increase supply chain efficiency.
- Marketing: AI creates targeted promotional videos, social media posts, catalogs and presentations and optimizes them for return on investment (ROI).
- Sales: Personalized product recommendations and order process automation.
- Human Resources: Companies can use AI to build candidate profiles and facilitate the matching process.

Today, online shopping platforms are already using AI to predict what will be in demand tomorrow, shipping goods to the right places early to optimally prepare deliveries for future orders.

In the area of human resources, companies can use AI to better match the skills of their employees with the requirements in the company in order to make better use of the potential.

HR potential analyses with the help of AI

AI tools in interior design

In the field of planning and interior design, AI will replace the traditional geo-triangle and significantly accelerate established processes.

- Detect Styles: Tools such as reroom.ai enable styles to be automatically detected.
- Image cleanup: cleanup.pictures uses AI to optimize images and eliminate objects.
- Push-button visualizations: Platforms such as Midjourney enable rapid creation of 3D visualizations.
- Technical calculations: Companies like action.ai provide voicebots and support for filling out complex forms and creating market analyses.

AI and the Roomle Platform

Roomle employs Artificial Intelligence in various ways to revolutionize interior design and product configuration. This includes:

  • Space Optimization: AI systems are used to make rooms more efficient and functional. They identify the best arrangements of furniture and furnishings to maximize space utilization.

  • Product Recommendations: Roomle's AI assists in finding the right products for the right spaces. It analyzes customers' styles and needs to provide tailored recommendations.

  • Style Adaptation: Roomle's AI systems learn and adapt to individual customer styles, allowing them to present design suggestions and configurations that align perfectly with users' preferences.

Our primary objective is to enhance customer benefits by developing innovative solutions and staying at the forefront of technology trends.

Roomle always works with the latest technologies and was invited to the Apple Vision Pro presentation in Munich in August.

The main focus of Roomle developments is on the 3D product configurator, the Room Designer and data processing.

The 3D Product Configurator enables products to be customized and displayed in all their possible variants. AI plays a crucial role here by precisely visualizing the potential product variants and seamlessly integrating them into the appropriate environments.

With the Roomle Room Designer , complex product configurations can be created in the room, whether it's a single product or a combination of several. The result? Precise product and parts lists that form the basis for flawless room design.

At the heart of both products is the Roomle API+SDK, which ensures smooth integration with all platforms and systems. Roomle offers solutions for both approaches - either for the use of external AI services or for the development of a company's own AI - and unlocks the potential from both systems.

Final thoughts

The future of space design and product configuration is shaped by AI and companies should take advantage of the opportunities this technology presents. This requires the provision of data, the training of AI models and the openness to talk about AI within the company. Only then can companies remain competitive in this exciting era of AI.

Dive further and download the presentation of the AI webinar under the following link:

For all inquiries on the topic, our AI experts offer a free consultation. Get in touch with Albert Ortig or Martin Obermayr. They look forward to hearing from you:

Albert Ortig is an experienced entrepreneur and visionary with over two decades of industry experience. As the founder of Netural in 1998, he has successfully launched several start-ups, including Roomle and Storyblok. With a background in business administration and a father of two, he is passionately committed to realizing innovations and pushing boundaries.

Martin Obermayr, Senior Strategist at Netural, is a passionate developer of digital solutions and services with a strong focus on AI. He possesses extensive expertise in online and strategic marketing, and a deep commitment to AI-related topics.