Furniture Industries

Better selling with digitized products in 3D, AR & fully configurable

The Rubens Configurator will make your product range available on all sales channels - in live 3D and AR. Without additional sales training, and with error-free parts lists.

product sales icon

Individual product sales

Configure products visually in highest quality for all sales channels

process icon

Error-free order process

Significantly reduce order errors and streamline processes

chart icon

Understand your customer

Rubens provides valueable data to get your products to market faster

One configurator for all Products.
Rubens can!

Shelves, sideboards, cabinets, sofas, kitchens, tables, chairs: Rubens is open for any product category, providing an intuitive surface for configuring variants and product combinations.

  • Rolf Benz Freistil Logo
  • Visplay Logo
  • Mudju Sofa Logo
  • Moebe Logo
  • Nordic-C Logo
  • Sitzfeldt Logo
  • Haka Küche Logo

Turnkey solutions for your business

order process mockup

Inspire & generate leads

Rely on Ruben´s total ease of use and enhance customer experience and generate more qualified leads. Respond to the wishes of customers without having to consult thick catalogs, using super realistic 3D & AR visualization options and 3D configurators to create the desired product on any device.

customizable configurator

Customization options fill shopping carts

Increase shopping cart value while reducing process costs. Configuring products in nearly photo-realistic 3D on all sales channels will demonstrably increase willingness to buy and conversion while reducing order errors and training costs.

end-to-end integration to various systems

End-to-End integration to ERP, CAD/CAM & production

Roomle pairs perfectly with your ERP, CAD/CAM, CPQ and production systems to configure, quote and sell faster - with comprehensive interfaces in both directions.

automated rendering of chair

Automated Renderings for your communication

At the push of a button, Roomle delivers a high-resolution image of every product configuration. In all perspectives, colors and materials. In the quality of a photo shoot, but with unlimited setting options and budget-friendly. For use on all your channels - online and stationary.

stationary retail sales support

Sales Support for Stationary Retail

The Rubens Configurator helps retailers to sell products easier and better, supporting sales talks on tablets or touchables in stores. No training is necessary. Available online and offline, and for the retailer´s online shop.


  • Rolf Benz sets the stage for omni-channel product sales by creating an engaging and standardized 3D & AR product customization experience for both end consumers and retail partners.

  • The shopfitting expert Visplay introduced a 3D product configurator for highly complex and modular shelf systems to increase B2B sales performance and business requests online.

  • The market leader for storage systems upgraded the customer experience with 3D configurators, increased online sales as well as sales consulting quality within their sales network.

  • The sofa manufacturer Mudju increased both online and showroom sales with 3D sofa configurators and rendering automation (CGI) fully integrated into their e-Commerce landscape.

  • GalleryM, a manufacturer for living and home products maximized its online sales performance by offering a personal, unique and high-quality 3D configuration experience for all devices.

  • 1 / 5
  • 2 / 5
  • 3 / 5
  • 4 / 5
  • 5 / 5

Benefits at a glance

  • Digitized products in highest quality and in all variants

  • Configurable live in 3D, on all channels and devices

  • Automated renderings at the push of a button - for all channels

  • End-to-end processes for error-free advice, ordering and production

  • Be able to react immediately to market or product requirements

  • Better interaction quality increases both conversion and shopping cart value

  • Comprehensive product statistics for efficient analysis and superior product range strategy

  • Individual integrations and interfaces to meet your requirements

Accelerate your business

Get connected with our sales team and find out how your business and processes can benefit the most.