ROOMLE BLOG

Nicholas Oldroyd on 3D Configuration at MOEBE: Turning Modular Complexity into a Seamless Customer Experience

INTERVIEW: MOEBE’s Nicholas Oldroyd explains how the Copenhagen-based design studio brings its modular furniture philosophy into the digital world. Discover how 3D configuration, powered by Roomle, helps transform complex product systems into intuitive, engaging customer experiences across e-commerce and retail.

The story of MOEBE begins in Copenhagen, shaped by architectural thinking, craftsmanship, and a minimalist, modular design philosophy. Founded by two architects and a cabinet maker, the Copenhagen-based studio creates versatile furniture that adapts to a variety of spaces and lifestyles, with in-house production across Europe. From picture frames to shelving systems, MOEBE emphasizes simplicity, adaptability, and sustainability in every product.

But how do you translate this modular mindset into a digital world where customers want to explore, configure, and visualize furniture online? In our conversation with Nicholas Oldroyd, co-founder and Creative Director at MOEBE, we explore why the brand embraced 3D configuration early on, how the Roomle 3D configurator makes complex modular systems intuitive and tangible, and why digital tools have become central to delivering clarity, confidence, and inspiration to both end customers and retail partners. This Q&A highlights MOEBE’s approach to combining Scandinavian design principles with digital innovation to create a seamless and engaging customer experience.

Peter Horvath on 3D Configuration at ADA: More Than Just Technology and a Step Toward Sustainable Consumption

INTERVIEW: ADA’s Peter Horvath explains how the furniture maker blends traditional craftsmanship with 3D configuration to support mindful living, improve customer confidence, and modernize the buying experience.

The story of ADA Mindful Living dates back to around 1900 in Styria and has been shaped by craftsmanship, passion, and a strong spirit of innovation. As Austria’s largest upholstered furniture manufacturer and one of the leading companies in Europe, the company has stood for generations for furniture that is high-quality, durable, and individually customizable. But how do you bring this tradition into an increasingly digital world, where customers want to experience, compare, and configure products online?

In our conversation with Peter Horvath, Digital Product Support Manager at ADA Mindful Living, we learn why the company adopted 3D technology early on, how the configurator supports ADA Mindful Living’s brand promise, and why digital tools have become essential for giving customers and retail partners guidance and confidence in their purchasing decisions. With the Roomle Rubens 3D Configurator, ADA Mindful Living is consistently bringing its craftsmanship into the digital future.

Kevin Ben-Ezra: The 3D Door Builder allows customers to visualize craftsmanship before it’s built.

INTERVIEW: Weldwork – Digital Craftsmanship Meets Configurator Innovation

Kevin Ben-Ezra: “The 3D Door Builder allows customers to visualize craftsmanship before it’s built.”

Weldwork, a U.S.-based manufacturer of premium custom steel doors, combines timeless craftsmanship with cutting-edge digital tools. In this interview with Kevin Ben-Ezra, Founder & CEO of Weldwork, discover how the Roomle Rubens 3D Configurator helps the company standardize production, empower customers with lifelike visualizations, and redefine what craftsmanship looks like in the digital era.

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Alina Egelhofer: The 3D configurator makes our complex products tangible for our customers.

INTERVIEW: ACD Elektronik, a specialist in industrial workstation systems, relies on Roomle’s 3D technology to make its complex products digitally tangible.
In this interview with Alina Egelhofer, Head of Marketing & Communications at ACD Elektronik, you’ll learn how the Rubens 3D Configurator supports the sales process, what benefits it brings for both customers and employees – and which further digitalization steps the company is planning.

FRAMA’s Shelf Library Configurator Journey with Roomle Rubens

INTERVIEW: In this interview, Freya Horstmann, Digital Coordinator at FRAMA, shares how the integration of the Rubens Configurator has transformed their Shelf Library shopping experience. With real-time pricing, 3D product views, and AR features, the configurator has enhanced customer engagement, streamlined sales for both B2B and D2C, and aligned seamlessly with FRAMA’s vision of intuitive and visually driven design.

Jonathan Clark: Roomle Rubens has been with Shelved from day one

INTERVIEW: In this interview, Jonathan Clark, Creative Director at Shelved, discusses how the Rubens Configurator has enhanced their product visualization, improved customer engagement, and streamlined their sales process with live pricing, 3D visualizations, and seamless integration into their e-commerce platform.

Roomle @K5 Conference in Berlin

Roomle offers a high-quality 3D & AR commerce solution for brands, manufacturers, and online retailers. The Rubens Configurator enables the display of all variants of a product in 3D and turns diverse product options into easily configurable products. At the K5 event in Berlin, Roomle showcases the numerous possibilities of digital products to increase e-commerce revenue.

Christoph Strutzenberger: The configurator increases the shopping basket value enormously

INTERVIEW: Biohort, leading manufacturer of garden sheds, relies on 3D technologies from Roomle to offer its customers a unique shopping experience. In this interview with Mr Strutzenberger, e-commerce specialist at Biohort, you can find out more about the benefits of the Rubens 3D configurator, the collaboration with Roomle and the company's plans for the future.

Webinar Invitation - Spice up your POS with 3D/AR products

3D and AR products ignite the imagination of your customers. As an international pioneer and market leader in the field of 3D configurations, Roomle effortlessly creates virtual presentations of your products in any (real) environment.

In the 3D Viewer webinar, you'll gain insights into how you can enhance the shopping experience with 3D/AR products. From the free usage of the Rubens 3D Viewer to implementing your products across all channels - discover benefits, best practices, and future trends. Feel free to ask your questions during the subsequent Q&A session."

The Future of Virtual Showrooms: Integrating 3D Technology

In today's rapidly evolving digital landscape, the concept of traditional brick-and-mortar showrooms is undergoing a significant transformation. With the advent of advanced 3D technology, virtual showrooms are emerging as the future of customer engagement for B2B businesses. In this comprehensive guide, we'll explore the fascinating world of virtual showrooms, delve into the intricacies of 3D technology, and examine the myriad ways in which businesses can leverage these innovations to create immersive customer experiences, streamline product presentations, and drive sales.