ROOMLE BLOG

Minimizing Returns & Maximizing Satisfaction image

Minimizing Returns & Maximizing Satisfaction

In the ever-evolving world of online retail, success hinges on the delicate balance of customer satisfaction and returns management. In this digital age, where consumers can't physically touch or try products before making a purchase, uncertainty often looms large. But fear not, as cutting-edge technologies are poised to change the game. Welcome to a journey through the world of AR visualization and 3D configuration, where we explore how these innovations can revolutionize online retail, ensuring happier customers and fewer returns.

read more
Augmented Reality: Shaping the Future of eCommerce image

Augmented Reality: Shaping the Future of eCommerce

Augmented Reality (AR) is reshaping eCommerce by enabling consumers to visualize products in their environment. Despite low adoption, consumers favor AR and businesses witness a 45% sales increase with its use. Roomle's 3D & AR Product Viewer makes AR accessible, enhancing the shopping experience and reducing returns. AR is the present and future of eCommerce, revolutionizing online shopping.

read more
Digital Storytelling image

Digital Storytelling

Faster deals with digital products.
Storytelling is not a new tool in marketing. On the contrary, spinning stories for the purpose of selling is possibly as old as commerce itself. By definition, storytelling means conveying information, messages, data and knowledge in a more tangible way through storytelling. Good storytelling achieves a direct emotional response and has a high persuasive impact.

read more
Roomle @K5 Future Retail Conference in Berlin image

Roomle @K5 Future Retail Conference in Berlin

Roomle sets a new standard for highly configurable products available across all channels. At the K5 in Berlin, the "Visual Configurator Platform" presents the diverse application possibilities of digital products to boost e-commerce sales.

read more
Be Visual, sell more - How Visual Commerce will boost your sales conversion rates to new heights image

Be Visual, sell more - How Visual Commerce will boost your sales conversion rates to new heights

Is a simple product image already considered "Visual commerce"? No, the times where this was the case are a thing of the past. The market is only evolving further and in order to stand out, businesses need to get creative with their marketing & sales strategy. By displaying products as captivating 3D models or showing them in real-life Augmented Reality settings, Visual Commerce is one of the best ways to capture your customers attention and as a result increase their sales.

read more
From Virtual to Reality: How Augmented Reality is transforming the Furniture Industry image

From Virtual to Reality: How Augmented Reality is transforming the Furniture Industry

In recent years, technology has been transforming the way we live and work, and the furniture industry is no exception. Augmented Reality (AR) is quickly becoming a game-changer in this industry by allowing customers to visualize furniture in their homes before making a purchase. This technology enables shoppers to experience a virtual representation of the furniture and assess how it fits with their existing decor and space. In this article, we will explore how AR is transforming the furniture industry and the impact it is having on the shopping experience.

read more
Access Anywhere, Anytime: The Advantages of Digital Showrooms image

Access Anywhere, Anytime: The Advantages of Digital Showrooms

Digital showrooms are changing the way businesses approach sales and marketing. By leveraging the power of technology, companies can create immersive, interactive spaces that allow customers to browse products and make purchases from anywhere in the world. In this article, we'll explore six reasons why digital showrooms are becoming an increasingly important tool for businesses looking to drive sales.

read more
Revolutionizing the Online Shopping Experience: eCommerce Trends in 2023 image

Revolutionizing the Online Shopping Experience: eCommerce Trends in 2023

As eCommerce continues to grow in popularity, retailers are looking for ways to enhance the online shopping experience to keep up with changing consumer expectations. In 2023, three major trends (at least the ones we can tell you about) are set to revolutionize eCommerce: 3D Configuration, Augmented Reality (AR), and product customization. These trends offer retailers the opportunity to provide more engaging and personalized experiences to their customers, leading to higher conversion rates and increased customer loyalty.

read more
Augmented Reality as a Marketing Tool: 5 and a half reasons why AR will change marketers' lives image

Augmented Reality as a Marketing Tool: 5 and a half reasons why AR will change marketers' lives

Augmented reality (AR) is a technology that overlays digital information and visuals onto the real world, providing an interactive experience for users. As marketers continue to search for new ways to engage with their audience, augmented reality is quickly rising to one of the most popular tools for product marketing. Here are 5 and a half benefits of augmented reality for marketers.

read more
What is Diminished Reality? image

What is Diminished Reality?

Reality is what you make of it? Well - this doesn’t always mean adding some stuff. Wouldn’t you sometimes like to “photoshop” things out of your life? Then we are talking about Diminished Reality already.

Unlike Augmented Reality, in which virtual objects are added to the user's environment, Diminished Reality removes components of reality from the viewer's perspective. Based on computer vision techniques, unwanted image elements are detected and replaced by other image elements, creating an overall plausible and consistent impression for the viewer.

read more