Rubens Knowledge Base

ACD Elektronik demonstrates how high-complexity industrial products can be transformed into a streamlined B2B sales engine. By using the Rubens Configurator for their "MAX BE" mobile workstations, they provide professional buyers with a detailed 3D visualization of complex technical equipment. Instead of a traditional e-commerce checkout, the journey is optimized for high-quality lead generation, shortening the sales cycle for customized industrial solutions.

B2B Content Strategy: Industrial buyers require deep technical context before they begin a configuration. ACD provides a comprehensive landing page for the MAX BE workstation that includes high-quality product photography and detailed technical specs. This ensures the user is well-informed before they click the "Start Configuration" button, leading to higher intent and more accurate leads.

Real-Time Validation: The MAX BE workstation is a highly modular industrial tool with numerous hardware attachments and ergonomic options. The embedded Rubens Configurator handles these complex technical dependencies in real-time. Every selection is instantly visualized in high-quality 3D, allowing the buyer to verify that the specific combination of battery packs, scanners, and brackets meets their operational requirements.

Optimized Inquiry Process: Unlike B2C journeys that end in a shopping cart, ACD utilizes a "Request Product" logic. Once the user is satisfied with their configuration, clicking the primary CTA triggers a specialized contact form rather than a checkout.

Data Transmission: When the user enters their personal data, the specific configuration data (including a full Bill of Materials) is transmitted directly to the ACD sales and service team.

Precision Quoting: Because the sales team receives a technically validated configuration, they can generate a professional, accurate quote immediately without the need for multiple follow-up calls to clarify technical details.

Proven Impact: The implementation for ACD Elektronik has significantly improved the efficiency of their sales process for mobile workstations. For a detailed look at the technical challenges and the business results of this project, visit our official Success Story.

Explore the ACD Success Story

Strategic Implementation Assistance: Crafting a high-converting digital experience requires a blend of intuitive user journey design and robust technical integration. Our professional services team is available to support you through every stage of your project — from initial consultation on customer flow and UI strategy to the technical setup of your Bill of Materials (BOM) and product logic. Whether you are defining complex variants or optimizing your integration for various entry points, we are here to ensure your 3D ecosystem is built for success.

Contact us at: service@roomle.com