Rubens Knowledge Base
Analytics & Performance
Data-driven insights are essential for optimizing your 3D configuration experience. By tracking user interactions and analyzing conversion patterns, you can identify high-performing products, uncover friction points in the user journey, and measure the direct impact of 3D and AR on your business success.
Interaction Tracking & Event Data
Gain a technical understanding of how users interact with your products by capturing every click, change, and view.
Interaction Tracking Events: Capture detailed behavioral data within the 3D scene. Monitor specific user actions such as material changes, parameter adjustments, and the activation of Augmented Reality. By listening to these events on your host site, you can trigger specific marketing pixels or custom logic based on real-time user behavior.
Reporting & Strategic Insights
Transform raw configuration data into actionable business intelligence via the Rubens Admin platform.
Analytics & Reporting Guide: Evaluate your performance with comprehensive data exports. Access the analytics dashboard in the Rubens Admin to monitor saved configurations and user trends. This guide explains how to export planning data as CSV files for further processing in tools like Google Data Studio or Excel to calculate KPIs and ROI.
Third-Party Integration & Data Privacy
Connect your configurator data with global analytics standards while maintaining full compliance.
Google Analytics & GDPR: Seamlessly integrate with GA4 and Google Tag Manager. Connect your 3D experience to your existing analytics stack to view configuration data alongside your standard web traffic. This section covers the technical setup for tracking and ensures that all data collection adheres to current GDPR and privacy standards.
💬 We Are Here to Help
Setting up a robust analytics framework is key to proving the value of your 3D investment. If you need assistance in defining your tracking strategy or interpreting complex reporting data, our team is available to help.
Reach out to our service team: service@roomle.com